Posts

Showing posts from June 26, 2025

From the Block to the Billboard: How We Built It, Then Sold It "We Built the Drip, Then Sold the Sauce" (Urban Fashion)

Image
  ">This one right here? Yeah, this topic hits home. Real deep. Back in the late '80s, Run-DMC had the streets rockin' fly gear  without  being a walking billboard. No big logos, no promo stunts—just raw style clean fits and shell toes. That is, until Adidas saw the love and cut the check. Respect. But even before that, Dapper Dan was already flipping luxury brands in Harlem, remixing Gucci and Louis with that golden-era drug game flair. He wasn’t just sewing clothes—he was sewing culture. Then came the '90s, and hip-hop started birthing its own fashion babies. We weren’t just wearing the culture—we were  creating  it. Karl Kani, Maurice Malone, and others laid the blueprint. By the 2000s, we had a whole movement: FUBU (Daymond John), Rocawear (Dame & Hov), Phat Farm (Russell Simmons), and yeah—even thought he's on trial right now Sean John (Diddy) had Wall Street wearing suit and cats suited up like they were stepping into the Source Awards. ...